Facing the current increasingly fierce competition in the industry, Guangdong Jiangmen Hualong Motorcycle Co., Ltd. solemnly held the 2012 Guangxi Sales and New Product Promotion Conference at Gongde Villa in Guiping County, Guangxi on September 6.

 

The company’s chairman Mr. Li Weicai, general manager Ms. Tang Yuqiong and other senior executives, together with the company’s sales, production, technology, quality, after-sales and other departments, all attended the meeting. They gathered together with distributors from all over the province to discuss the right strategies. The strong product camp shows the corporate style and demonstrates the company's determination to become bigger, stronger, and lasting in the motorcycle industry.

 

●Jiangmen Hualong Young Enterprise Appearance

Established at the end of 2006, Guangdong Jiangmen Hualong Motorcycle Co., Ltd. is a motorcycle manufacturer integrating R&D, manufacturing and sales in the national "Announcement".

Hualong is located in Tangxia Town, Pengjiang District, Jiangmen City. It is close to developed coastal cities such as Guangzhou, Zhuhai, Hong Kong and Macau. It occupies the favorable conditions of good land and water transportation and convenient customs clearance procedures in the central cities of economically developed areas in the Pearl River Delta.

The company has a plant area of ​​5,800 square meters, total assets of 50 million yuan, and more than 200 employees. It has a large team of technical, marketing and various corporate management talents with intermediate or above technical titles. The company adopts international leading technology and technology, and promotes scientific Management methods, a complete motorcycle production line, engine production line and modern product testing center have been built. The models that have been developed include 100ml/110ml/125ml/150ml series and 38 types of "Benye" ​​(BENYE) motorcycles. , "HULON" brand motorcycles, all of the company's products have passed the production access standards, ISO9001 quality system certification, "3C" compulsory certification, national environmental protection type approval announcement and "National Three" standard certification.

Hualong enjoys independent export autonomy, with an annual production capacity of 200,000 motorcycles and 250,000 engines. After years of development, the company has formed a complete sales and after-sales service network in the domestic market with many distributors. The products are sold well in the country. In addition to the market, it is also exported to international markets such as India and South Africa.

The company adheres to the quality policy of "creating a first-class brand, manufacturing first-class products" and the business philosophy of "quality for survival, innovation for development", and is committed to manufacturing Chinese premium motorcycles.

The young Hualong Company is becoming a dazzling new star in Jiangmen, Guangdong!

● Be brave after knowing your shame, pressure brings development momentum

When Hualong was approved for national production access, China’s motorcycle industry entered the era of meager profits from the era of huge profits as soon as possible. When the motorcycle sales even saw a reshuffle of the industry, the country raised the “threshold” for production access. Due to the short time to enter vehicle production and the limited conditions, Hualong, like many private motorcycle manufacturers in China, cannot be a "small and comprehensive" company. No matter in terms of technology research and development or financial strength, it is in the national "National Three". In the mandatory implementation of the standard, there are inevitably some phenomena of inadequacy and inadequacy. Therefore, when the "National Three" and "National Two" are switched, the Ministry of Industry and Information Technology and the Ministry of Environmental Protection have made a major contribution to the motorcycle market in March and April this year. During the random inspections, individual products of Hualong were criticized by name, just like many companies, including those of individual first-tier companies.

In the face of the implementation of the "National Three" standard related to the human living environment, the "Hualong people" have kept a clear mind from beginning to end, and have a clear understanding. In the face of criticism from the Ministry of Industry and Information Technology, the "Hualong people" are not frightened by pressure. Instead, he advances in the face of difficulties, knows the shame and then courageously, becoming the unyielding character of "Hualong people". Under the leadership of General Manager Ms. Tang Yuqiong, the company turned pressure into motivation in accordance with the strict requirements of the Ministry of Industry and Information Technology and the Ministry of Environmental Protection, and carried out serious rectifications throughout the plant, including upstream supporting facilities, downstream market sales and other links. After recent efforts, the products currently shipped out of the factory meet the requirements of national policies.

The powerful “National Three” product array of Hualong, which was solemnly promoted at this conference, once again proved to the industry that Hualong should be a star, not a meteor. Ms. Tang Yuqiong, the general manager, solemnly promised to Hualong distributors across the country: Hualong will never be criticized by relevant departments again. Hualong will definitely work with distributors to create a better tomorrow for Hualong with a good market reputation!

● Recognize the situation, Guangxi market hits hard

To create a bright future for the company with dealers, we must first have a correct understanding of the situation in China's motorcycle industry.

At present, China's motorcycle industry is facing a severe situation. In 2010, the output of China's motorcycle industry and sales in domestic and foreign markets showed negative growth for the first time. The entire industry is in a dilemma of attack on both sides. The implementation of "National Three" has aggravated the survival crisis of some weak enterprises. Judging from the current implementation of "National Three", the technical level of many enterprises is far from the "National Three" standard, and the industry still has no autonomy. Most of the engines developed by Japan follow the off-aircraft measures adopted by Japan decades ago, and cannot fundamentally solve the "National III" emissions. In order to achieve the "National III" standards, it is necessary to increase capital and technology investment. It is bound to worsen the difficulties for many companies that are already struggling; the second is the rapid development of the electric vehicle industry in recent years, which has brought a huge impact on motorcycle sales. According to the data provided by the industry, the first half of this year includes first-line brands and joint venture brands. The sales of many of the brands are showing a downward trend, and the overall situation of the industry is not optimistic.

Guangdong and Guangxi, especially Guangxi, are important markets for Hualong. Faced with the severe industry situation, the "Hualong people" who are determined and focused on China's motorcycle industry have come to Guangxi with the company’s powerful “National Three” product array, and are connected to the whole province. Businessmen will meet together to analyze the industry situation, describe the development prospects of the company, and show the young and energetic style of the company.

The vitality of an enterprise is an important manifestation of the core competitiveness of an enterprise. Hualong is a young and energetic enterprise.

Hualong’s vitality first originated from the company’s senior management, especially the general manager Ms. Tang Yuqiong. She has a dedication and focus on motorcycles. She has studied marketing and has been engaged in motorcycle sales for many years. She is very fond of motorcycles, especially when she is facing great challenges. In times of difficulty, his tenacious perseverance and the lofty spirit of not bending over the top of the mountain won approval from the "Hualong people" and business friends;

Hualong's vitality stems from the company's united and capable leadership, a young, especially capable, fighting, and hard-working middle-level management team and the company's profound corporate culture. From the company’s core leadership to middle-level management cadres and technical backbones, they are in the same boat as the company and share the same glory and disgrace. A stable workforce, especially the cadre team, is an important guarantee for the sustainable development of the company;

Hualong’s vitality stems from the company’s continuous progress and exploration in the motorcycle industry. In order to further expand the motorcycle industry, Hualong, which promises not to be involved in industries other than motorcycles, has formed a strategic partnership with Chongqing Wanhu through hard work. Taking advantage of the two-wheeled motorcycle production access, the company complements the advantages of Chongqing Wanhu, which focuses on three-wheeled motorcycles, and expands into the two-wheel and three-wheel industries that have not been involved. Substantial progress has been made; in addition, the company has also The establishment of the electric vehicle business department is fully prepared to further standardize and rectify the electric vehicle industry in the country, and to enter the industry when it is welcoming the healthy development of the electric vehicle industry...

Hualong, which is constantly pursuing, innovating and striving for sustainable development in the motorcycle industry, deserves the attention and expectation of the majority of dealers and friends!

 

● Together through storms and hardships, manufacturers work together to draw a blueprint

The general manager of the company, Ms. Tang Yuqiong, said: "Guangxi is an important market for Hualong. When our company was in the most difficult time, we worked in Guangxi, especially in Guiping, for three years. Many merchants in Guangxi have had frank and successful cooperation with us for many years. Especially in the past few months, when we were criticized by the Ministry of Industry and Information Technology, the majority of business friends gave us great tolerance and understanding. Rectification. This kind of understanding and support is commendable! We only have to work hard to do a good job in our products, to do a good job of our services, and to leave enough profit space for everyone, so that everyone can really make money in our cooperation, in order to return everyone's right Hualong’s trust and support!"

Hualong is an enterprise that must do what it says and do what it takes. In order to provide good product support to the majority of merchants, the company has high standards and strict requirements in production, using the prices of three brands, first-class brand quality and good after-sales service. Service, determination and action to compete with first-class brands for market share, ensure the profitability of the majority of businesses, and create a win-win situation with everyone.

Hualong’s behavior has aroused a strong response among the merchants. Through the understanding of the company’s vision and the trial ride of the company’s products, the majority of merchants praised Hualong’s enterprise and its products.

A merchant who did not want to be named said: "I came to the meeting with the mentality of taking a look this time. After trying out some of their cars with built-in balance shafts, I felt that their products are very distinctive. The quality and performance of the product are very suitable for our local market needs. For such a good product, I think the cooperation is affirmative;"

Boss Chen from Litang said: "The quality and style of Hualong cars are good. A third-tier brand company can use second-tier or even higher-end configurations to make cars. I think the company is really determined to expand this industry. We Business in the region was still good. In recent years, many companies have moved away, and the purchasing power has been seriously affected. However, no matter how difficult the business is, I will definitely stick to the Hualong brand;"

A boss who made Haojue brand came to the venue admiringly, "Your agents generally do not agree with the merchants to do other brands, why are you still attending this Hualong conference?" When asked by reporters, he said: "Although I can't do Hualong, I can introduce my friends to do it. Through the trial ride of several cars just now, I feel that Hualong cars are far beyond my imagination. A third-tier brand can make such a good product. It's not easy;"

After a Liuzhou boss cooperated with Hualong last month, he took two trucks back for more than a month, and sales are very promising. He said: "After my products were sold, there was no quality complaint, indicating that the market accepted and recognized the Hualong brand;"

A merchant in Shangning County who was originally a joint venture brand focused on the Hualong brand when expanding its business varieties and adjusting its product structure. After learning the news of Hualong’s holding this meeting, he specially brought two managers to let them conduct a serious trial ride on Hualong’s "National III" products. From the close contact of several people with Hualong products, I deeply feel that a third-tier brand can absorb the practices of some joint venture brands and make the products so good, which is completely beyond people's expectations. In their view, it is necessary and feasible to cooperate with enterprises like Hualong Di;"

Boss Liang from Baise has been cooperating with Hualong for many years. He said: "We cooperated with Hualong sincerely and happily. Hualong's products have been well received in our regional market. Mr. Tang can be said to be a rare woman in the motorcycle industry in China. Her persistence and pursuit of the motorcycle business is true. Let us see the hope of Hualong, and we can rest assured of cooperating with such enterprises;"

The speeches of the two business representatives at the conference also represented the common aspirations of the majority of businessmen: "In order to cooperate with Hualong, we have visited Hualong several times and conducted in-depth exchanges with the company’s senior management. Some suggestions and opinions were put forward for development. Watching the company's changes again and again, watching the company's continuous investment in strengthening the motorcycle industry, watching the company's rapid and serious market response capabilities, and thinking about the scene where Hualong products are selling well in our local area. , Especially the display of Hualong’s “National Three” product array, let us have a deep faith in the company’s continued development of the motorcycle industry, and firmly believe in our unregrettable choice!"

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I think that the relationship between manufacturers is not only a business relationship, but also a relationship between a community of interests. Understanding and communication, trust and tolerance are the basis for successful cooperation between companies and businesses. With such a good company and such a good business in the same boat, why not worry that the two parties have no bright prospects for cooperation!

The young Hualong is taking firm steps and is marching in the forefront of China's motorcycle industry!